You’ve changed.

(Has your business caught up?)

Kitchen Table is a community for women reinventing the way they do business, and the life that's built around it. Six months, a crew of women who get it, and a plan to finally be seen for who you are now.

Founding cohort: $697 for your first six months, then $97 a month for as long as you want to stay.

Join the founding cohort →

Live calls start February 2027.

THE WORLD

IS SCREAMING

The world

is screaming!

Then AI turned up. Half your industry is pretending it isn't happening, the other half is screaming about it hourly (AI IS COMING FOR ALL OUR JOBS!!!! BUY MY COURSE!!!!), and a fuck load of small businesses are quietly running everything through ChatGPT. Which isn't a crime (AI helped edit this page), but your whole feed has started to look and sound the same, and it gives you the ick. Meanwhile, everyone's suddenly expected to have a personal brand. Show your face! Tell your story! Build in public! Which is a big ask when you've spent your whole life being taught to play small.

And then there's everything else. The world is on fire. The economy is on fire. Your industry is on fire. Depending on which decade you're in, your vagina may also be on fire, and nobody sent a memo about that one either. Through it all, you're expected to hold everything steady: make good decisions, be gracious to unreasonable clients, be Mum, be the one who has it together. And you do. But underneath all that competence sits a thought you don't say out loud at networking events:

Maybe I actually want to… just let it burn.

And you're not in trouble. Yet.* But you've been paying attention. The ground is moving. Clients are behaving differently, and what used to bring in money doesn't anymore. Marketing changed again (thank god we're no longer dancing and pointing), and people got meaner online.

Not because you've given up, but because some of it deserves to go,
and you've known that for a while.

Maybe you're bored. Maybe you're tired of being known for the thing you're known for. Maybe you want fewer clients, fewer moving parts and fewer Sunday nights dreading Monday. Or maybe you want MORE: more ambition, more fucking money, more confidence, more respect. Maybe you're leaving corporate, or you're ready for something entirely different, or the business you built no longer belongs to the woman you've become. And maybe you're finally ready to be seen.

*Or maybe you are in trouble. No judgment.

YOU’VE GOT 99 PROBLEMS,

AND BEING VISIBLE IS JUST ONE.

YOU WERE RAISED TO BE SMALL. NOW YOU'RE SUPPOSED TO BE VISIBLE. YIKES.

Be helpful. Be pleasant. Be useful. Be smaller, quieter, prettier, thinner, more grateful, less "too much". Good girls don't show off, good girls let the work speak for itself, and good girls wait to be asked. You learned all that long before you had a word for it (hello, patriarchy!), and you brought it into your business. Accidentally, but it's there: in the underpricing, the over-delivering, the apology in the first line of the email, the website that undersells you and the bio you've rewritten eleven times. You're the woman everyone recommends, and nobody can quite describe.

And here’s the frustrating part:

You know what you need to do. You just PHYSICALLY can't.

As soon as you step into the arena of visibility, your body says NO. You can't think your way out of conditioning (you've probably tried), and you can't post your way out of it either.

But there's good news too:

You've changed too. Your capacity, your appetite, your family, your health, your tolerance for bullshit, your definition of a good year. The business that fit you ten years ago can be an excellent business and still be the wrong one for you now. Both things can be true, and figuring that out isn't failure. It's the next piece of the job of being you.

It's showtime, baby.

Things can't go on like this. It's time to work out what stays, what goes, and what this next version of you looks like, preferably before the decision gets made for you.

SOOOO….YOU DON'T
NEED ANOTHER COURSE.

You need a crew & a plan.

You know what you're doing. You've done the courses, read the books and talked other women out of underpricing themselves hundreds of times. Nobody needs to tell you to optimise your funnel, scale to seven figures or get up at 5am to journal about your goals. (If I'm giving you advice on what time to get out of bed, it's to sleep in and have a slow morning. That's real wealth.)

What you need is a crew, and a plan.

A crew, because working for yourself is largely wonderful and occasionally very lonely. You want women who are capable, experienced and equally mid-second-act, who won't respond to "I think I want a smaller business" with a look of disgust, and who'll tell you the truth. The kind who say, "That's a good idea, but you've priced it wrong," who've already made the mistake you're about to make and can save you eight months.

And a plan, because what's holding you back, if you're honest, is rarely strategy. You've got the strategy. What you need is somewhere to work through the big questions, make decisions and actually do the things you've been putting off.

JOIN THE KITCHEN TABLE •

All the best conversations start at the kitchen table: the late-night ones, the honest ones, the ones where somebody finally says the thing out loud. It's probably where your business started too, with a laptop, a cup of tea, a glass of wine, a baby on your knee, and an idea you hadn't told many people about yet. So that's where we're going back.

JOIN US AT THE KITCHEN TABLE

Kitchen Table is a room full of smart women having the conversations about business that aren't happening at most business events.

And we don't just talk about change, we make it happen. The hard, honest conversations happen in small groups, where it's easier to tell the truth. The calls are about action. And there's a Get It Done Day, because "I'll just do it myself at 11pm" is conditioning too.

Reinvention doesn't have to mean burning everything down. Sometimes it's one honest adjustment that changes the shape of everything after it. You set the scale, and nobody here will talk you down from it.

Candid, curious, warm, irreverent when it's called for, and ambitious. Feisty, smart women who'll hand you the sledgehammer (and a wine) while supportively whispering, "Have you thought this through, babe?" We look at your life as much as your business, because when you work for yourself there's no clean line between the two. Your business is shaped by your body, your family, your energy and the decade you're in.

JOIN THE KITCHEN TABLE •

What You'll Walk Away With

By the end of your six months, I'd like you to have:

Clarity

An answer to "What do I want to be known for now?" in words that sound like you.

Confidence in your value

Prices that reflect what you bring, with the numbers to back them up.

A brand that fits

Rebuilt, adjusted or taken apart and put back together, whatever you decide it needs.

Visibility on your terms.

A version of you that's actually out there, saying what you want to say, where you want to say it, with a 12-week plan to get you there.

Your people.

Women who know your business, remember what you said last time and tell you the truth.

I can't promise you a revenue figure, and nobody honest can. But my aim is for you to leave knowing what you're building, why you're building it, and who's in your corner.

WHAT'S INCLUDED

SEASON ONE: REINVENT YOUR BRAND

Six months. One kitchen table. Your framework, pod and community access open the day you join. Live calls start February 2027.

01 • Your Pod

A small crew of around five women, grouped by time zone and region. A room of a hundred is great… but five women who know your business and can actually reach you is a crew. This is where the real connection happens.

02 • The Reinvent Your Brand Framework

Six parts, available the day you join. There's no drip-feed and no homework police, so you can work through it in a determined weekend or across the whole season. Each part begins with re:, because the point is to look at things again.

re:Calibrate - Where are you now, and what doesn't feel right anymore?

re:Assess - What's changed in your market, your clients, your industry and you?

re:Audit - What's working, what's not, and what are you ready to stop doing?

re:Value - What are you really worth, what are you charging, and where aren't the numbers adding up?

re:Position - What do you want to be known for now, and how visible are you willing to be?

re:Build - What's the first move? A concrete step, with the time and money to make it happen.

This isn't about inventing a cooler version of yourself. It's about finding the woman underneath all those years of compromise, and building a business that actually fits her.

03• PLUS:
Good Girls Get Seen

Your 12-week visibility plan, built for women who were taught to stay small. It's a step a week and a check-in to keep you honest, starting from where you actually are rather than where Instagram says you should be. This is how you get past "I can't post my way out of it": one small, brave thing at a time.

04• Six Live Calls

Monthly, 90 minutes, your cohort and me, recorded. These aren't therapy or endless group processing. You've done the reflecting in the framework, and now we turn it into decisions, resources and action.

05• Monthly Get it Done Days

One full day each month where I'm online for brand and tech support while you work. Rebuilding a page, rewriting your bio, wrestling with your pricing: you've got a sounding board instead of another late night alone. Drop in when you need me, first-come, no booking.

06• Your WhatsApp group

One full day each month where I'm online for brand and tech support while you work. Rebuilding a page, rewriting your bio, wrestling with your pricing: you've got a sounding board instead of another late night alone. Drop in when you need me, first-come, no booking.

07• The Kitchen Table community

Six months in the portal, with the option to stay for as long as you like. It's a wider community of women who've been through their own reinventions, with ongoing conversations, provocations and the occasional guest worth listening to. Not another Facebook group. [PLATFORM.]

Also included: 50% off everything in the Flourish shop. Live events are ticketed separately and open to women who've completed the framework.

A few things to know: this isn't done-for-you brand work, and Get It Done Days don't guarantee one-to-one time. Your pod and WhatsApp group run for the six-month season, while the wider Kitchen Table community continues for members who stay.

Who's at

the table?

first, a little about me.

I’m Ellissa.

I've spent seventeen years in online business and personal branding, mostly behind the scenes of women you've very likely come across.

Have a look at the portfolio →

I've never made an online course. Not for myself. Teaching someone to build a WordPress site was never the job I wanted. The job I wanted was finding what makes a woman impossible to confuse with anyone else, and building the case for it so well that the right people find her without her having to shout.

Seventeen years of that has given me a pretty good eye. I can see where your words don't match the woman anymore, where you're underpricing out of habit, and where the thing you think is the problem is covering for the thing that actually is. And I know how hard it can be to take apart something you've spent years building, even when you know it needs to change.

I've done this work quietly, for other people, under other people's names. Kitchen Table is the first thing I've built with my own name on the front. I've built it to feel the way the internet used to feel, before it got mean and full of AI slop: a room where people know your business and tell you the truth about it. The women in the room are a big part of the value. I'm the other part.

Is this your kind of table?

Probably yes, if:

You've been in business a few years and know how it works.
You can feel something shifting and would rather move on your terms than wait to be moved.
You want capable women around you who'll tell you the truth, and you'll do the same for them.
You're curious, a bit irreverent and thoroughly done with seven-figure fantasies.
You don't know what your reinvention looks like yet. But you're ready.

Probably not, if:

You've only just started your business.
You want someone to hand you all the answers.
You want a bigger business at any cost, regardless of whether it fits your life.
You're not interested in showing up and contributing.

The value is in the women around the table,

and that includes you.

Your first six months. Then $97 a month for as long as you want to stay.

Here's what your founding membership includes:

Your small-group pod
The complete six-part framework
Good Girls Get Seen, your 12-week visibility plan
Six live cohort calls
Six monthly Get It Done Days
Your cohort WhatsApp group
Six months in the Kitchen Table portal
50% off the Flourish shop

$697

the founding cohort

No secret tier where the good stuff lives. No upsells. There are twenty founding places because I want to know every one of you, and because I want Kitchen Table shaped by women sharp enough to say yes before there's a queue of testimonials to convince them. You'll help build what this becomes.

[X] of 20 spots remaining

join the founding cohort →

A FEW

good questions

There's a framework, but that's the smallest part. What you're buying is the room, the women, the conversations and the support to turn decisions into action. I've spent seventeen years declining to make a course, and I haven't started now.
Your framework, pod and community access open when you join. Live calls begin February 2027.
Calls run on AEST, and pods are grouped by time zone and region, so you'll have women close to your hours. Every call is recorded, so you won't miss anything if the time doesn't suit. If you're in [the UK or North America], email me at [address] before you buy and we'll work out whether it's a good fit. I'd rather tell you it isn't than take your money.
No homework police here. The framework is self-paced, and calls are recorded. But the value is in participating, so if you can make four of the six calls and stay connected with your pod, you'll get far more from the experience.
That's exactly the right time to arrive. You don't need a fully formed plan. You need the willingness to ask some honest questions and do something with the answers.
Good. Simplification counts as ambition here, and gets treated like it.
Only if you want to. No leaderboards or round-the-room reporting.
Neither, exactly. There's coaching-shaped conversation, practical brand and tech support, and plenty of experienced eyes on your business. But this isn't one-to-one consulting or an agency service. The room is the product.
You can stay in the wider Kitchen Table community for $97 a month, for as long as you like. Your founding pod and WhatsApp group wind down at the end of the season, although you're welcome to keep those friendships going privately. [Confirm cancellation terms.]
Then tell me, in the room, and I'll fix it. This is the first cohort, and you're getting the founding price precisely because you'll help shape what comes next.

YOU'RE NOT STARTING OVER. YOU'RE STARTING FROM EXPERIENCE.

You've built something real. You know it needs to change, and you've probably known for a while. You've spent your whole life being told to be smaller, and you've still built all of it. Imagine what you could do out loud.

So here's the only question left. Do you walk into 2027 on purpose, with twenty women who get it, or in a hurry, on your own?

Pull up a chair.