THE DEBUT

A complete starter brand
and website. Designed with you, in three days.

Pssst: This one's for the helpers.

Hey you! This one is for the psychologists, counsellors, coaches, sexologists,
naturopaths, doulas, speakers and authors… All the wonderful women who spend their working
lives holding other people's hard things.

We know you're extraordinary at it. We also know… branding and visibility is
especially hard for you. So let us do it for you!

book your debut →

BOOK YOUR DEBUT

So there's a Canva logo you don't love. A Squarespace trial that expired. A homepage that's been almost finished since March. And a hundred conversations with ChatGPT that produced copy which reads perfectly well and says nothing about you at all.

Meanwhile the referrals keep arriving one at a time, and you keep sending people to your Instagram and hoping they don't scroll too far.

You're world-class at putting everyone else first. Taking the spotlight, less so.

That's fine. We'll handle that bit. Spend three days with us, and let’s make you findable (and unforgettable).

the dilemma

You're ready. But nobody knows you exist!

You've done the training. You have the qualifications, the practice, or the manuscript, or the first handful of clients who found you because someone knew someone. What you don't have is a brand that looks anything like the calibre of your work.

WHAT YOU GET

A brand strategy you actually did the thinking on

Before we start, you'll work through the Flourish Brand Strategy Guide. It's the same thinking we do with our six-figure clients, distilled into a workbook you complete on your own. Who you're for. What you do. Why you. By the time we meet, you'll be able to say it out loud without apologising (even though visibility might feel a little cringe for a while).

Your Mini Brand Guide

The visual essentials, designed properly by a professional designer, and built to grow with you.

Text logo suite
Official brand font pairing
Colour palette with codes
Mini style guide
Business card
Letterhead

Your Starter Website

A four-page site built on a Flourish template and customised to your new brand. Home, About, Work With Me, Contact. Live, mobile-responsive, and yours to add to whenever you're ready.

Choose Squarespace, WordPress, or a Claude-built site. We'll recommend the right one for how you actually work.

How the three days run

before we begin

Seven days out, you'll send back your completed Brand Strategy Guide and prep documents. This is the part that makes three days possible.

day one

We start with a 1:1 brand strategy session with Ellissa. Your brief, your vision, your non-negotiables. Our design team then builds your Mini Brand Guide and sends it to you that evening.

day two

We action your feedback on the brand, then start customising your website. By end of day, your finished guide and your site are with you for review.

day three

Final changes, then a handover session where we walk you through everything and set you loose.

This is for
you if:

You're new in business, but not new in your field
You want to look established and professional, because you are established and professional
You'd rather have it done properly in three days than tinker for eight months
You're ready to make decisions and stick to them

This isn’t for you if:

You need a custom illustrated logo mark, an archetype deep dive or a full brand identity system (that's Brand Spark)

You want a shop, a booking system, a membership or a course platform (that’s a custom project)
You need more than four pages at launch (that's a Brand Fire)
You're still deciding what your business is (that’s a glass of red and a bestie)

Not at the beginning anymore?

Then this probably isn't your package, and we'd rather tell you now than take your money.

If you've been in practice for years, if you have a body of work and a waiting list and a brand you've quietly outgrown, The Debut will feel like putting a good dress on a bigger life. What you need is the full thing. Archetype work, strategic positioning, a custom identity built entirely around you, and a website with room for everything you're actually doing.

That's Brand Spark and Brand Fire, and they're what we're known for.

see the full services

BOOK YOUR DEBUT

Investment

2 options:

$5,500 AUD

PAID IN FULL

It’s all yours

Once your package is paid in full, everything belongs to you. Every file, every login, every key to the whole thing. Your logo, your brand guide, your website, your domain, your accounts. We don't hold your assets hostage and we don't keep you on a leash for ongoing fees.

If you're on the payment plan, your site is licensed to you and hosted with us while you pay it off, which means it's live and working for you from day one. It's just held in our name until the final payment clears. The moment it does, we transfer the lot and wave you off.

Book your debut →

$1,800 AUD

Deposit + 6 Monthly Payments of $700

(total $6,000 AUD)

HAVE QUESTIONS?

Not necessarily. You've got two options and neither one holds up your three days.
Bring your own. Your prep pack includes copy prompts for every section of every page, so you can write it in your own words beforehand and we'll build straight from it.
Or write it once you can see it. We'll build your site with structured starter copy shaped around your brand strategy, so it's close to right rather than lorem ipsum. Then you edit it in your own time after handover. A lot of people find the words come much more easily when there's an actual page in front of them instead of a blank document.
If writing isn't your thing at all, ask us about adding copywriting.
Bring your own, or we'll source beautiful stock that suits your palette. Either works.
We'll help you decide on Day One. Broadly: Squarespace if you want the simplest thing to update yourself, WordPress if you're planning to scale into courses or memberships later, Claude if you want something custom and fast.
That's the whole idea. Your template and style system are set up so new pages inherit your brand automatically.
The Debut is designed as a foundation. When you're ready for a full archetype-led identity or a custom site, Brand Spark and Brand Fire are waiting.
Completely. Once you're paid in full there are no licence fees, no ongoing charges and nothing locked to us. You can take your site to another designer tomorrow if you want to. We'd rather you didn't, but you can.
We run a limited number of Debut weeks each quarter. Get on the list.