BRANDING, COLLATERAL, MEMBERSHIP SITE, WEBSITE
Cheryl MacDonald
A down-to-earth brand for an online yoga instructor
Cheryl MacDonald is an inclusive, not scary, totally normal yet heavily qualified yoga instructor and founder of YogaBellies® and the Birth ROCKS Met.
We knew right away that we wanted the design to suit Cheryl’s personality to a T - down-to-earth, innovative and welcoming for ALL women.
We had so much fun planning out textures and curating patterns that suited Cheryl’s pragmatic fluid style, including molten blue agate, liquid gold, and cracked opal. For the typography, we carefully picked out fonts that contrasted this balance of traditional yoga practice with a modern feminine twist, combining the casually chic Saudagar brushstroke font with the clear, uncomplicated and utilitarian Montserrat.
BRANDING
WEBSITE
DESIGN
BRANDING WEBSITE DESIGN
The Brand
The Website
90% of our clients say the same thing:
"I didn't realise how much the visibility gap was costing me until we closed it."
The work doesn't change. You don't suddenly become confident.
But when your brand finally matches your expertise? The fear matters less than the cost of staying invisible.
You post more. Market more. Send the link without cringing.
And the clients who've always needed you? They finally find you.
Creating a brand you LOVE closes the visibility gap.