Dr. Sarah McKay is a neuroscientist, educator, presenter, author, media commentator and director of the Neuroscience Academy, so she’s like the Einstein of brains –

but lucky for us, she’s SUPER approachable. Her whole vibe is all about making neuroscience accessible for the masses. To match this, we wanted to make sure everyone who visits her website feels welcome - the exact opposite of walking into a stark therapy office that smells like Pine-O-Clean. To create a sophisticated yet approachable look, we went with cursive script, soft textures, and deep jewel colours like ruby, emerald and tourmaline, with minty green and candy pink as sweet little mood lifters. Naturally, we followed this with easy navigation, short, simple calls to action and a user-friendly design