BRANDING, COLLATERAL, MEMBERSHIP SITE, WEBSITE
The Institute For The Psychology Of Eating
A clean and refreshing rebrand for a leading health school
The world’s leading school in eating psychology, the Institute for the Psychology of Eating helps people find freedom with food and live a life they love.
To position the brand and the people part of it as a (food for) thought leader without relying on cliched imagery, we combined bright pops of navy, cobalt, green, turquoise, red and yellow with clean geometric shapes, textured nature photography and plenty of white space. The typography - Freight Big Pro and Helvetica - feels minimalist and sophisticated. The result? A brand that feels refreshing, timeless yet modern.
BRANDING
WEBSITE
DESIGN
BRANDING WEBSITE DESIGN
The Brand
The Website
90% of our clients say the same thing:
"I didn't realise how much the visibility gap was costing me until we closed it."
The work doesn't change. You don't suddenly become confident.
But when your brand finally matches your expertise? The fear matters less than the cost of staying invisible.
You post more. Market more. Send the link without cringing.
And the clients who've always needed you? They finally find you.
Creating a brand you LOVE closes the visibility gap.