BRANDING, COLLATERAL, WEBSITE
Dr. Kristy Goodwin
A sleek and polished brand for a digital wellbeing expert
When renowned author, speaker and media commentator Dr. Kristy Goodwin approached us to whip her up a stunning new website, we knew our goal vibe for the project would be effortlessly polished, approachable and boldly - just like Kristy herself.
To meet Kristy’s goals for the rebrand, we curated a striking colour palette - hot pink and bold turquoise, grounded in clean white and black, with cheeky little dashes of baby pink and muted aqua. To balance out the sleek, elegant DidotLTStd-Italic heading, we added the contemporary sans-serif Brandon Text.
A clear nav bar and social proof in bubble-shaped icons reinforce trust so new visitors can feel confident navigating the website with confidence, absorbing Kristy’s thought leadership and signing up for her digital productivity hacks.
BRANDING
WEBSITE
DESIGN
BRANDING WEBSITE DESIGN
The Brand
The Website
90% of our clients say the same thing:
"I didn't realise how much the visibility gap was costing me until we closed it."
The work doesn't change. You don't suddenly become confident.
But when your brand finally matches your expertise? The fear matters less than the cost of staying invisible.
You post more. Market more. Send the link without cringing.
And the clients who've always needed you? They finally find you.
Creating a brand you LOVE closes the visibility gap.