Yogi, Reiki Practitioner and Trainer, marathon runner and fitness lover Charlie Abra is on a mission to help women feel physically, emotionally and spiritually strong.

To reflect how Charlie’s fitness and meditation e-courses and membership site motivate modern women with ancient traditions, we curated a clean and natural-feeling colour palette of muted pink, sage green, serene turquoise, and cream, grounded with earthy ochre and black. The clean, geometric logo and sturdy yet informal typography make it clear that Charlie welcomes all women who want to feel more energised and connected to their true self.