For psychologist, coach, author and podcaster Cass Dunn’s website and brand, we just knew from Cass’ brief (‘optimistic, stylish’) that this project was gonna be a whole lotta fun.

Punchy and peachy pinks mix with monstera green to make up the base of the brand with black and gold accents, and wood and palm leaf style elements adding a ‘beachy’ touch. Font theme is professional and polished, like a rich girl with swishy hair drinking cocktails on a yacht. The resulting website is cheerful, but also laidback and easy-going, just like a holiday in Byron styled by a very classy flamingo.