Registered dietitian, food and body liberation coach, and author Alissa Rumsey helps people get free of the shame and pain of chronic dieting so they can live their most unapologetic, liberated lives.

Advocating for social justice, Alissa wanted her rebrand and website to feel authentic, approachable and brimming with human warmth. Complemented by elegant typography, the lush colour palette - burgundy, cool red, soft rose pink, eggshell and deep green - feels soft, organic and compassionate. Textures, such as swirled liquid textures, brushed metal and soft folds, add visual depth.